Father of 3 and fitness entrepreneur, Armond Jordan, on what it takes to "make it".

After 16 years in the fitness industry, you know a little something about what it takes to “make it” in a competitive, ever-evolving industry. After becoming a founding instructor for the latest and greatest fitness tool, MIRROR, Armond Jordan shares his advice for staying motivated and fulfilled.


  1. Make the time.

    It’s no secret that fitness profesionals’ schedules are jam packed.

    “I spend on average 2 to 3 hours per week creating the soundtracks for my classes in addition to teaching.”

    Now add 3 young kids to the equation and you have yourself an even stickier situation.

    My intense schedule has been challenging over time. Being present is so important to me. I make it a point to arrange my schedule so that I can be there to pick my kids up from school; even if that means passing up chances for more work. One way I manage to balance the two is by playing music in the car with my kids. They have impacted many of my ideas and song choices for classes.

    My kids are very much a part of what makes me motivating to others. Their energy connects me to the songs which translates to my classes. I do have an emotional connection to certain songs but I also feed off the students’ connection.

  2. Choose wisely.

    In an industry that is saturated with options, it can be hard to know which opportunities are going to align with your passions and lifestyle.

    In February 2018, I was blessed with the opportunity to be a part of an up-and-coming fitness tool, MIRROR. Although it made my schedule even harder to navigate, I knew it was something I wanted to a part of. The concept was great and I didn’t have to sacrifice who I was as an instructor.

    Something that is very important to me is to choose business opportunities that don’t feel like a “stretch”. I know pretty quickly if something will fit into my life and add substance. I tend to be quite selective in what I give my time and energy to.

Armond and his kids, Armond Jr. 10, Bianca 4 and Alijah 2

Armond and his kids, Armond Jr. 10, Bianca 4 and Alijah 2

3. Find your “why”.

When we asked Armond about his most memorable moments in the fitness industry, his responses were about seeing progress in other people.

“I love when someone truly recognizes that they’re getting better and stronger. That is more empowering than any number.”

Working with the MIRROR has given me the opportunity to inspire and motivate those who may not have an opportunity to be in the studio.

Teaching in a live studio setting is a great way to connect with people one on one and feed off of their energy.

Considering he has gotten shutouts from Reese Witherspoon, who takes his classes on the MIRROR, this is just a testament to Armond’s overall humble vibe and genuine demeanor. When you have a clear understanding of why you get up everyday and you stay true to who you are, your students will be motivated by that alone.

We think that means you’ve “made it”.

Never not playlisting.

Never not playlisting.